In celebration of its 100 years, Salvatore Ferragamo has assembled a Spring 2015 menswear campaign titled “A Man’s Story.”

The concept of the project is inspired by Ferragamo’s courageous success and is centered on the modern man who has built a reputation on “making his own rules,” which explains why A$AP Rocky was one of the few dudes who were selected to model the upcoming collection.

Shot by Francesco Carrozzini, who photographed A$AP for his 2013 L’Uomo Vogue cover, the campaign showcases Salvatore Ferragamo’s upcoming range through cinematic imagery that is both classic and slightly rebellious. Other men featured in the project include British actor Douglas Booth, hockey icon Henrik Lundqvist, and artist Ryan McGinley.

Check out images from “A Man’s Story” below.  To learn more about the initiative, head to Salvatore Ferragamo’s website where you can also shop items from its current collection.