Creative conglomerate Sang Bleu has just released a video lookbook to celebrate its newest release and the launch of its online shop. Directed by Hope Plescia with creative direction from Maxime Buchi, the video features the UK Barbarians, who are known for their street fitness and calisthenics, and models Rory O’Hara, Jorgi Miltchev and Akira.
Buchi is the creative mastermind behind Sang Bleu magazine, a publication that focuses on promoting contemporary independent arts through everything from tattoos to clothing. He himself is a talented and sought after tattoo artist, and has his own studio in London. Sang Bleu clothing is a reflection of that, offering geometric patterns and lettering often found in tattoo artwork.
Check out the video lookbook above and then visit sangbleu.club to purchase a selection of Sang Bleu designed clothes and past issues of the magazine.
