On Thursday morning, the thirst was real at the A.P.C store in SoHo, Manhattan. The second and last iteration of the A.P.C. x Kanye collaboration was released, and we went down to check out the scene and speak with devoted fans who got there bright and early to cop the oversized knits, luxe outerwear, and minimal basics that were all rooted in military inspiration that require a first-hand experience to really appreciate.
Even though prices clocked in a little higher than the partnership's previous collection, people were still eager to purchase items from the collaboration. Some customers had traveled great lengths, spent the night camped out, and were completely willing to miss work to shop the goods. Hopefully, their bosses don't watch this. Check out all the madness in the video above.