Being constantly caught up in the #menswear game can be totally fucking exhausting. New products and brands materialize every day, which means there's always more, more, more to take in, digest and devour. But, truth is, 99% of the products and the accompanying commentary on said products is straight up nonsense. And if you're a reader of Four Pins, then you already know that one of our core tenets is not tolerating that fufu lame shit because we are not with it. That's why we've decided to take a step back, zoom out, emerge from the murky digital waters of the #menswear scene and reflect on the brands that truly, actually matter. At the end of the day, what brands are doing meaningful work? What labels have been setting the agenda for how men dress, or what to dress? If they were to disappear tomorrow, which designers would leave behind quite the hole to fill?