To promote the release of new mini Coke cans, corporate giant Coca-Cola hired Germany ad agency Ogilvy & Mather Berlin to come up with something ingenious, and they delivered.

A series of miniature kiosks have been set up in five major German cities as part of a brilliant ad campaign whose tagline reads, “It’s the little things in life that make us happy.” Each is (somehow) stocked and run by regular-sized people. The teeny vendors have been selling 380 baby cans per day, a 278% increase over the daily average output of Coke vending machines.

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[via Designboom]