Levi's Celebrates World Water Day With Its Water

Saving water, one pair of denim at a time.

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Complex Original

Image via Complex Original

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To honor March 22's title of World Water Day, Levi's released the water saving statistics behind it's Water<Less line, and the impact it has on not only the environment, but production as well.

Levi's Water<Less clothing operates on a recycled water standard, meaning that the water that enters it's supplier factories that washes the denim, is ultimately recycled for thousands of later pairs. This environmentally driven method ultimately has saved the denim giant from using up to 12-million liters of water—roughly equal to five Olympic-sized pools.

The collection has been in circulation since 2011, and since its inception, it has saved 770 million liters of water, the amount of which could fill 770 SIGG screw top water bottles (that probably are sitting next to you on your desk as you read this).

If you're interested in owning a piece from this impactful collection, head over to Levi's to grab a piece of the water-conscious collection.

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