Hiroshi Fujiwara, diety of modern Japanese streetwear, has quietly unveiled his newest project: a concept store by the name of the POOL Aoyama.

Coordinated in cooperation with the JUN Group (owners of uniform experiment and SOPHNET.) the store is named after Fujiwara's J-WAVE radio show JUN Sound Pool.

The project has remained relatively under-wraps, with details all tracing back to a tumblr consisting of production and building photos on constant loop. If you're planning on being in Tokyo around April 5th, make sure to stop by the new shop. Fujiwara states that he has a number of special items planned for the opening, and intends to use the front to sell a wide variety of product, from music, to clothing.

[via HighSnobiety]