There’s something special about shoes that have been given a lot of attention, and FEIT is doing exactly that with each pair it makes. If you’ve questioned the brand’s production methods before, or just simply wondered how it gets things done by hand, just watch the short clip above. Of course it takes hours for a master craftsman to make quality kicks, but the label edits the video down to less than two minutes. From stitching to pounding on that Goodyear welt, all of the secrets are revealed.

There's a high chance you'll want to cop a pair of FEIT's shoes once you're done viewing the clip. So hit up the FEIT website to purchase these masterpieces.