Bernard James' Spring Campaign Might Sway Your Opinion of Men's Jewelry

Explore the range.

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Complex Original

Image via Complex Original

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Do you have ambivalent feelings toward men's jewelry? When you see a guy coming toward you with some kind of "meaningful" medallion on a thin chain, do you think, "this fool" or "kinda tight"? 

If you're of the former camp when it comes to onyx rings and rope-spun bracelets, here's jewelry designer Bernard James. He might sway your stance.

James recently dropped his spring 2014 campaign and collection, showcasing ID bracelets, hefty rings and leather accents. Thick silver links lend an industrial feel, while the polished metals gleam like they're The Game's Jesus piece.

The New York City-based brand, which makes all of its goods by hand in-house, is now selling the spring line here.

[via Bernard James]

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