H&M Sportswear's Parkour Video Actually Makes Parkour Look Kind of Cool (Video)

H&M’s newly expanded sportswear line is now available, and it has tapped some parkour pros to show you how well it performs. Have you ever seen parkour happen in real life? It's usually pretty wack, and the best result are compilation videos of pasty suburban kids cracking their nuts. But add some slow-motion editing, an intense dubstep soundtrack, and beautiful shots of London, and the free running actually looks kind of cool. Even if the most extreme workout you've signed up for is an intro yoga class, at least you know the H&M sportswear will look good while you're struggling to hold in a rogue fart.

[YouTube via Refinery29]

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Tags: h-and-m, h-m, parkour, video
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