Photos by Andy Hur
Earlier this week, news broke that October's Very Own and Cash Money Records were going to host pop-up shops around the country to give fans a chance to get their hands on the "Welcome to the Family" collection. The New York edition set up at the revered ALIFE shop, which is where Drake's last retail endeavor also went down. The crowds weren't as massive this time as they were, an obvious reason being that last time the "Nothing Was the Same" apparel was being given away for free. But those who did brave the snow and the cold came out in their finest, and we were on hand to capture Street Style at the OVO x Cash Money Records Pop-Up Shop Hosted by ALIFE.
If you weren't able to make it on opening day, peep the info below to see where you can cop the gear until December 24.
RELATED: Street Style at Art Basel Miami Beach
RELATED: Street Style at the Pop-Up Flea in NYC
RELATED: Street Style at the "Yeezus Tour" Pop-Up Shop in NYC