Rawkus marketed and promoted itself so incredibly well in the late-'90s that its razorblade logo became a ubiquitous presence. It was ingenious for assigning itself a literally edgy symbol, catalyzing then-swelling purist hip-hop populism.
50. Rawkus Records
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more