Men's Wearhouse Partners With "Esquire" for the "Esquire Ultimate Shirt and Tie Collection"

Men's Wearhouse Partners With "Esquire" for the "Esquire Ultimate Shirt and Tie Collection"Image via WWD

Would you ever cop dressier items from Men's Wearhouse? What if it came with the Esquire stamp of approval? The two have partnered up on a collection of shirts and ties in the hopes that you'll be persuaded to cop due to the addition of a "Two-Minute Guide" hangtag, which offers tips on shirt and tie combos, as well as a collar stay that features a rule from Esquire's “The Rules, A Man’s Guide to Life.”

Each of the ten different shirts will run you $79.50, and the 38 different tie styles will cost $59.50. Apparently, Esquire approached Men's Wearhouse about the partnership. Glen Ellen Brown, the VP of brand development for Hearst Magazines, Esquire's parent company, said Esquire is the “authority on style and substance and can help the male consumer put things together,” so the only natural extension was to go into apparel retail.

The decision to approach Men's Wearhouse, according to Brown, is because, “Our mission is to find appropriate partners with which to license brand extensions for our magazines.” Self-ether? 

[via WWD]

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Tags: mens-wearhouse, esquire, varvatosstyle
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