Ralph Lauren will have Team USA stunting in Made in the U.S.A. gear during the 2014 Sochi Winter Olympics. At the London Summer Olympics in 2012, the label caught some heat after it was pointed out that the U.S. squad's clothes were actually manufactured in China. Obviously, the brand got a shit-storm of bad PR for it. Now they are making up for it, and following through with a pledge it made after the incident.
Today it introduced a full line of clothes made for the U.S. atheletes competing in the Winter Olympics taking place in Sochi, Russia. And everything is made right here in America. To top it off, it’s everything anyone would want in a stylish winter outfit. It includes a pea coat with a large red band across the torso, ski knits, rugged footwear, and more all made by “40 vendors, from ranchers in the rural West to yarn spinners in Pennsylvania to sewers in New York's Garment District.”
It definitely wasn't an easy process to lace up all the athletes representing their home country. As Ralph Lauren found out, there weren’t too many manufactures that could fill an order with the quality and quantity for both the Athlete’s and the general publics needs. So expect a limited supply on this 2014 collection. However, the good news is more and more manufacturers are being discovered, and hopefully saved, when they are contracted for the next collection.