To you, snappin’ your snaps away at Fashion Week, Instagram may not be all that serious. It’s just a tiny vintage-hued picture to prove you were at a presentation or invited to a certain afterparty or standing near some famous person’s leather dog.
BUT IT IS IMPORTANT! Many designers now stage their shows around this goofy app to which we've glued our fingers and sense of self worth. And for those who aren’t allowed inside the glossy tents of high fashion Hades, Instagram basically provides rarefied snaps from North Korea. Your intel is crucial.
And yet, this past Fashion Week, it seemed many people still didn’t know how to use the damn thing. Ahead, all the failures you deemed fit to 'Gram. Now you’ll know for next time and we won’t ever have to talk about this again.