Ice Cold NY has been combining style and functionality in the simplest form since its inaugural collection. Graphic designer Mike Cherman’s 3M-based polka dot designs aren’t just winning cool points, the reflective fabric also shines at night to keep riders visible from any oncoming danger. The apparel is far from technical compared to others who’ve spent thousands on R&D, but they get the job done almost all the time.
This season the brand is showing you spotted apparel in action. Hoodies, tees, long sleeves, socks, and caps are given to up-and-coming cyclists and skaters for a test run and showcase their functionality while they pull off their tricks. If you’ve had too many close calls at night, these items are worth checking out. Keep your eyes on the Ice Cold NY website for the drop.