We had an earlier glimpse at the Mac Miller x Neff collaboration, but the full drop arrives today. The eight piece collection consists of three t-shirts, a fleece hoodie, tank top, two snapbacks, and a watch, and arrives about a week before Mac's album Watching Movies With the Sound Off is set to drop. The partnership between the crew behind the energetic young rapper and the bright, vivid Neff label makes perfect sense, with the goal being to mae sure they produced gear "kids can wear everyday and are accessible."
If you're still on the hunt for dope summer staples, head over to Zumiez to get your hands on this limited collabo. Read the interview below to see how Jimmy Murton, the creative director of Most Dope, re-interpreted Neff, what inspired him, and how Mexican food made the whole process an enjoyable one.
How would you describe the collection?
Neff is known for their bright and bold patterns. We decided it would be a good idea to play with that approach. The entire collaboration is centered around a Native pattern, like a tribal tie dye.
How did this partnership come about?
The partnership came from Q, my business partner, speaking with Shaun Neff [the founder and CEO of Neff]. He thought it would be a lucrative and creative way to involve more members of the team while simultaneously promoting the crew and the new album.
What was the most exciting part about this partnership?
The most exciting part about the partnership was that we were able to represent our crew from a new perspective. It was fun to play in a different park for a little.
What was the hardest part?
There was no hardest part. It was smooth and easy, and they bought us Mexican food when Q and I went in to meet with them.
How would you describe your personal sense of style, and how did you infuse that into the collaboration with Neff?
I wear the same clothes every day, nice clothes are too expensive. I used to care about that shit, but now I just wear whatever's laying around, and whatever's comfortable. The Neff collab is exactly that.
What's your favorite item that came from this collaboration, and why?
I don't know what my favorite part of the collection is because I have yet to hold any of it in my hand. That to me is when you really find out what you like and don't like. I am feeling the "33" tank though, 33 is my number so you can find me appreciating anything with that on it.
Can you explain the Southwestern patterns that show up a few times in the collection?
As I previously mentioned Neff is known for patterns. I like native shit because my mom's part Cherokee so the imagery has always been in my life.