What distinguishes the #menswear movement from the previous state of menswear blogging is its distinct voice. Specifically, one fueled more by hip-hop bravado than antiquated adages about how to be a gentleman. Designers like Mark McNairy cross both worlds, collaborating with hip-hop style staples like Timberland and New Era. Alexander Wang and Patrik Ervell play rap at their shows and parties, CFDA-award winning fashion label Public School is helmed by two former designers at Sean John.
In 2012, Mark McNairy collides the worlds of streetwear and menswear when it's announced that he'll be designing the higher-end Bee Line collection for Pharrell's Billionaire Boys Club label. Now, Pharrell is hardly ever seen not rocking a McNairy-designed daisy camo cap and olive green blazer.