25. White Mountaineering
Technical outerwear is practically a staple in any #menswear wardrobe nowadays thanks largely in part to the work of Japanese label White Mountaineering. For years, brands like North Face and Patagonia dictated the landscape of water-repellent gear, but WM took the basic idea of Gore-Tex + taped seams and made that shit truly desirable rather than just a necessity when fending off inclement weather. As is to be expected of any rare Japanese brand, White Mountaineering quickly earned a reputation as one of the most expensive in the game, although, unlike with a brand such as visvim, you know what you’re paying for is practicality and not an artificially inflated brand image. Additionally, WM’s pattern and fair isle game has long been one of the nest out there, executing knits that seem impossible season after season. They also make super dope cashmere socks that retail for about a buck 70. You mad?