We have told you about Mercedes-Benz‘s “#Untamed” campaign before, but to refresh your memory, the project invited Instagram users to send the car company photos of anything that went against the norm. The theme was officially stated as “The natural enemy of the average.” Apparently the campaign was a huge success. Consequently, Mercedes premiered the "#Untamed. A Digital Photo Installation” in Paris which is actually really amazing.
Photos that were submitted went on display in a way you wouldn't expect. The installation consisted of a small sofa and table that sat in an empty room. However the walls were covered in screens that were used to show the photos from the project. As you can see from the photos, they car company received a diverse batch of great photos that deserved to be seen. To see more of the exhibit, click here.
[via HypeBeast]
