Tyrsa is a graphic designer based in Paris who creates eye-catching handmade typography. The artist recently collaborated with the Air Jordan brand. Directors Axel Morin & Julien Capelle created a video of the illustrator working in his studio while he was a sign with the Michael Jordan quote: "I've never lost a game I just ran out of time." The advertisement coincides with the release of the Air Jordan V Retro “Grape." The artist said of the project, "We wanted to show the close relationship between the basketball player and the illustrator, between sport and art."