How will H&M ever top their Beyoncé campaigns? Well, for starters they can hire a model who goes by the name of Gisele Bündchen. You know, that really, really famous one who's married to Tom Brady and has walked for almost every high fashion designer.
The Swedish retailer teased photos from the fall campaign and lo and behold, the ads do feature Bündchen. She may not be singing or dancing in them, but it's still a great follow-up. It's also a smart move on H&M's part—Fashionologiereports that C&A in Brazil saw a 30 percent increase in sales when Bündchen starred in its ads.
[via Styleite]
