After actor Clark Gable appeared without an undershirt in the film It Happened One Night, undershirt sales declined.
True Or False: TRUE
Here's what most people get wrong: It's unclear that Gable's shirtless appearance in the film directly affected undershirt sales. If so, that would probably make him the first #influencer. What is true is that there were plenty of other economic factors going on at the time (uh hello, The Great Depression) that also had a negative impact on the economy. Coincidence? Art imitating life? Whatever the connection, if there is one, it's just been widely accepted that one begat the other.