Era of Prominence: Early 2008-Early 2009
808s & Heartbreaks signified a shift in Kanye's style. Once ostentatious and braggadocious, this Kanye was more somber and profound. His style reflected that, minimal gray suits, sometimes worn with sneakers and nerd glasses. Neckwear was optional, often being ignored in favor of the "air tie." West really began to experiment with pops of color in his wardrobe, and as evidenced in the song "Pinocchio Story," began thinking about high fashion in a new way.