SoHo in New York City will be having new neighbors on April 13 as eyewear maker Warby Parker is set to open its doors on 121 Greene St. The online retailer has had pop-up shops in NYC before, but this location will be their permanent retail outpost—until they decide to move out of course. Now you can actually go in and try on their lenses without relying on their try-on feature online.

[via Racked]