Swedish label Nudie Jeans has created an environmentally friendly use for its jeans. As part of a post-recycled jeans initiative, the company produces recycled rugs made from its product. The Scandinavian-influenced rugs are made by cutting worn textiles into jagged shapes, rolling up the sections, and sewing the disparate pieces together. The rugs measure 2000mm x 1500mm and will be available for purchase in the brand's stores.

[via Designboom]