40oz NYC takes a break from using high fashion inspirations for the latest snapback. Instead, the brand looks towards the controversial ‘90s movie Kids directed by Larry Clark as a point of reference. The infamous NY bones logo—which can be seen in a hat worn by the movie’s most memorable character, Casper—is used for this release. 40oz NY’s signature touches are also added to the snapback design. As an added bonus, the promo video reenacts one of the most memorable scenes from the movie. Check it out below, and hit the 40oz NYC website starting 12 p.m. today to cop.
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