Founder: Amir Fallah

Beautiful/Decay was started in 1996 by Amir Fallah, who wanted to document his youth rebellion growing up in Northern Virginia. Beautiful/Decay works in collaboration with known and unknown artists, takes risks, and still holds on to their same mantra—to promote creativity and shy away from the mainstream. It has turned into more than a magazine, and in recent years, Beautiful/Decay has become a creative platform for both literature and apparel.