Sherrif & Cherry was founded in 2004 after designer Mauro Massarotto was designing and consulting for brands like Ellesse Hertiage and Lacoste. By 2010, he found the perfect factory in Croatia in which to produce his unique frames. Comprised mostly of bright colors and patterns, and classic shapes like wayfarers and aviators, Massarotto's frames didn't reinvent the wheel—rather, he perfected it.
Sherrif & Cherry
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more