1. Tips From Former Smokers

Client: CDC (The Centers for Disease Control and Prevention)

Agency: Arnold

This $54 million dollar campaign launched in March 2012 with video content that includes former smokers with tracheotomies giving tips on how to live with a hole in your neck, testimonials from people who quit, and the personal stories of amputees, stroke victims, and asthmatic children. The ads don't mention the tobacco companies but instead show the potential dangers of smoking without the use of actors or fancy computer graphics.

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