Even amongst the bright lights of Las Vegas it's pretty easy to pick RiFF RAFF out of a crowd, especially when he and his crew are decked out in Neff gear. The rapper known as Jody Highroller took a break from being James Franco (they are supposedly the same person) to descend upon Vegas and take over the Project Show. With a debut album dropping this summer and a clothing partnership in the works with Neff—both called Neon Icon—the rapper has plenty reason to celebrate.
After an impromptu photoshoot in the Las Vegas airport and on the strip, it was straight to the PROJECT MVMNT Kickoff Party at XS Las Vegas where Diplo set it off. Pusha-T, Machine Gun Kelly, Ben Baller, and Q from Worldstar all joined in at various points in the night, and the revelry lasted well into the morning. Inhumanly unfazed by the precdeing night's festivities, RiFF RAFF sat down with Complex on Day One of Project to walk us through the new Neff collection that he plans to wear on Spring Break while traffic surfing, entertaining beach bunnies who like tanicures (explanation below), and throwing down 50 point dunks.
Rap Game King Tut on his ideal outfit:
Some crocodile custom-made emerald, shamrock green Jordans that were custom made over in Egypt. They like 10 racks. I got socks from Sweden that are glow in the dark. I have alligator skin pants that were made by me, and those are 50 racks. And then I got like five, ten chains on. Each one is a different WWF wrestler. Iced out. And that's like, probably $400,000 each, so now we're up to like 2, 5, 7 million. Then no shirt. Don't even need a shirt. And braids.
Rap Game Warren Moon on getting dressed in the morning:
Start from the feet up. You buy the shoes and then put on items to match the kicks. Find some shoes and try to match the whole thing around that and then add accessories around that. That's it. Simple.
I'm like a mix of Deion Sanders and Will Smith. I'm a Neon Icon.
Rap Game Sammy Davis Junior Senior on the recreational activities he does when wearing Neff:
Traffic surf. That's where you get out of your car and you stand on the roof of your car and you just surf it with no one else in the car. One foot's on the windshield and the other foot's on the sunroof. [strikes a surfing pose] Ha-HA, suckers! In head to toe neon.
Rap Game James Franco on his Spring Break plans:
Every weekend is spring break for me. This spring break I might be at SXSW or maybe me and James Franco will switch positions and I'll be on Spring Breakers and he'll be doing meetings with magazines and stuff for me. Switch it up! We're the same person anyway, so it doesn't matter.
Rap Game Bon Jovi on the Grammy he won for Best Dressed:
I put it in my bathroom. It holds my shower curtain. It's on the top on the rack and super glued it to the wall. It's holding up the corner of the shower curtain.
Rap Game Albert Einstein on the girls who like dudes wearing Neff:
Probably beach bunny girls who like to get tanicures. That's tanning and manicures.
Rap Game Stacey Augmon on his basketball career:
I have some dunks that would win the slam dunk contest. I've already thought of this, it's a 50 point dunk. [Holds up hand] Ball right here. You jump up, hand up through the net, you grab the rim right here, and then grab it with the other hand and dunk it. 50 points. I got highlight tapes, I can't find 'em, where I had a 51 point game, 13 three's in a game, in Pulley league. This is dead serious. So when I was 19 I had already quit school and everything. I was out in a Pulley league in Minnesota. Yeah I'm 20 so that was last year.
Rap Game Cathy Horyn on the Neff x Versace collaboration:
Man. Probably have some lime green python crocodile belts. This is stingray [points to belt], but if I had the crocodile belt and maybe a marble ruby in the crocodile eye, and each eye a different color, it'd be over.