Nike Presents Innovative Window Displays with Help from Dutch Agency (Video)

The displays interact with passers.

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Complex Original

Image via Complex Original

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Dutch creative agency …,staat created a series of window displays in London for Nike. They show the features of Nike products in an innovative way. Rather than simply displaying products, the displays interact with people passing by. They change shape or present engaging visuals, acting as art and clever advertising. Watch a video below to understand how it works.

[via PSFK]

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