Their lookbooks are comprised of Polaroids and modeled by skinny boys who look like they write poetry about the inadequacy of sex. Not only are they a hipster's favorite clothing brand, hipsters base their Instagram identities after Band of Outsiders. But it's definitely a more expensive, and thus, aspirational brand for hipsters; there might be a piece or two from BofO in a hipster's closet, but at this point in their "creative" career it's more about the brand's image than actual product.