SHIPS has been supplying Japanese men with collections of casually mature sportswear since 1975. Banking off the American Ivy and trad looks that have enjoyed popularity since the '60s, SHIPS is the gateway brand for young Japanese guys looking to get into the game, or for the average guy who just needs to appear acceptable at his job or on the street.
It's because of Japanese brands like SHIPS, United Arrows, and Uniqlo, which all offer quality duds at reasonable pricing that the average Japanese Jun has the ability to look so much better than the average American Joe. Thankfully, American brands like J. Crew and Club Monaco are taking cues from these guys.