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The 50 Greatest Japanese Brands of All Time

Satoru Tanaka is one of the few designers who started out in the booming Harajuku fashion scene of the '90s and seamlessly transitioned into Tokyo's high-end fashion world. Throughout his whole career, he's found success by doing the antithesis of what's hot at the time. When he started his first brand in 1997, baggy shirts and hoodies were all the rage, so he made suits. Tanaka got out the streetwear game and founded his eponymous brand in 2002. As a fuck you to the business-focused world he had entered, he only used black textiles and ignored all trends and what everyone else was doing. Tanaka is known for subtly manipulating traditional European suiting - a move that's garnered critical acclaim and scored him a handful of prestigious design jobs, including a Uniqlo collabo.

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