Who He Is: Founder, Diamond Supply Co.
Better known as Nick Diamond, 2012 was the year Diamond Supply Co. went from just another skate brand on Fairfax to one of the most popular labels on the market. Whether it was mainstream exposure from industry heavyweight Karmaloop, to higher-end collabs with shops like UNKNWN and celebrity co-signs from Kanye West and Curren$y, Diamond Supply Co. made some power moves this year. Their apparel game was ramped up considerably, take for example, the ripstop camo chinos that had Complex staffers gushing about the quality and fit. 2013 is aiming to be a big year for the house Nick Diamond built.