When we say we like Coca-Cola, we aren't just talking about the actual beverage. Obviously, we love their iconic polar bears, too. On New Year's Day 2013, which marked the beginning of a new year and a new campaign, the company launched a 30-second television advertisement titled "Snow Bear" that features a family of polar bears building a snow bear together. An extended version produced by Ridley Scott was also released as the bears' own exclusive film. The Snow Bears campaign was developed at Creative Artists Agency and incorporates physical and digital elements to promote the brand and the idea of togetherness. Watch the ad below:

[via TheInspirationRoom]