Client: Amnesty International

Agency: TBWA

In 2007, Amnesty International, a human rights organization, used a powerful animated short that shows figures being tortured, held captive, or in war. The figures are saved when they sign their signature, magically creating a vehicle leading them to safety. Throughout the short, Amnesty International reminds us that even in the midst of such a big world, one person can still make a difference, encouraging people to believe in the power of their signatures and petitions protecting human rights.

image via

(page 43 in Goodvertising)