Kids are fascinated relatively easily, especially when it comes to sweets and sugars. Aicmed, an Indian company focused on environmental preservation, partnered with Rollick ice cream to produce a special popsicle in order to raise awareness about global warming. After the popsicle melted, a picture of a dead polar bear was revealed on the stick with the caption "When the ice melts they die." This subliminal campaign targets the younger generation hoping to start a trend of protecting the environment.
(page 82 in Goodvertising)