Eat Em' Like Junkfood
Client: Bolthouse Farms
Agency: Crispin Porter + Bogusky
For some reason, kids have a negative association with healthy foods and their taste, such as veggies like brussel sprouts, which give the rest of the bunch a bad name. In the "Eat 'Em Like Junk Food" campaign, Bolthouse Farms packaged their baby carrots in junk food-looking wrappers, even putting them in vending machines, providing a healthy alternative which contributes to slowing down child obesity in our country and also raising the sale of their carrots.
(page 203 in Goodvertising)