Drug Rape Awareness Umbrella

Client: watchyourdrink.com

Agency: TBWA

Drink umbrellas usually conjure up a relaxing image on a beach or a laid back party atmosphere. However, that is not the case for watchyourdrink.com's Drug Rape Awareness Umbrella, which you might be surprised to find in your beverage. This campaign used drink umbrellas, which read, "This is how easy it is to spike your drink," placed covertly in abandoned drinks when bar patrons are not looking. The campaign is simple yet effective in causing the drink owner to wonder who could have mysteriously left this umbrella, while also persuading them to keep a closer eye on who exactly has access to it at any given point in the night.

image via

(page 74 in Goodvertising)