We're used to hearing about European and North American brands expanding into China to tap into that massive consumer market. In the coming years, it looks like this trend may flow both ways as Chinese brands and stores begin to expand into the Western market. As China's economy slows and consumer exposure and interest in foreign brands increases, it only makes sense for these business to expand into new and potentially profitable markets. WWD listed seven Chinese brands that are seeking Western expansion in the near future, and may be coming to a store near you.
As similar fast fashion chains H&M and Zara expand into China, Metersbonwe is looking to expand internationally in the next few years. As one of China's most famous casualwear brands, the brand offers affordable fashion that targets a younger consumer.
The top outerwear brand in China has already opened a store in London, and as it branches out into designing full apparel may seek further expansion beyond its 10,000 stores in China.
Started by a former garment factory worker, Youngor targets trend-conscious businessmen, and recently created a design center in Italy.
Founded in Inner Mongolia, Erdos is the leading cashmere brand of China and a top cashmere producer for foreign companies. The brand's designs are already sold in the US and Europe, and recently brought on board French designer Gilles Dufour as its artistic director.
With a Dwyane Wade co-sign, the US market is already somewhat familiar with sneaker company Li-Ning. Profits fell in 2012, and so the company is re-considering its international expansion.
Another top casualwear brand in China, Ochirly offers a European sensibility to the Chinese audience. Recently, the company began fashioning their clothes with a Korean aesthetic as it seeks to stay atop a now-crowded market.
Competing with Li-Ning, Anta is another huge brand in Chinese sportswear. It faces the same challenges with Li-Ning as Nike and Adidas slowly begin their dominance, and international expansion may be in the cards if growth is to continue.