The Yeezy 2 Drop
When: June 2012
At this year's BET Awards, Kanye dropped the controversial lyric claiming that "these Yeezys jumped over the Jumpman." While that topic is hotly debated, you know what the deal is: men lie, women lie, numbers don't. And as the Yeezy's numbers will show you—demand far outweighed the supply. The overwhelming response to the Yeezy 2 drop signaled a stylish coup for Kanye West as a brand.