When: July 2012

This 3.1 Phillip Lim and RRL all-white look is something we'd see reflected in the G.O.O.D. Music clique at the BET Awards, but it definitely started early on. The antithesis to Jay-Z's all-black-everything aesthetic, it could also be seen as a way for West to move out of his mentor's shadow. The other thing to note in this photo? Ever since dating Kanye, Kim Kardashian's style has also improved.