Beer labels are getting more experimental. Gone are the days of simple typographic treatment or psychedelic illustration. Magic Hat is a great example. The Vermont-based brewer has stuck to a tried-and-true narrative style for a significant time. However, with Rooty von Ginger, the brand gets a refreshed look and gives us a fun twist on Belgian-style IPAs.
To Øl takes to the information superhighway for its Tumblr inspired gem. "Fuck Art This is Advertising," and a whole bunch of random animals on a label. Terrapin is more beer-traditional, but still forges ahead with strong conceptual graphics.
Head to First We Feast for examples of experimental beer label design.
