Director: Produced by CNBC

Basically, the segment explains how J.Crew gets these people to keep buying their products. CNBC picks the brain of CEO Milliard Drexler, also known as the "King of retail", and aims to understand how he decides what will and will not sell. The segment also includes interviews from key players from the brand, such as creative director Jenna Lyons. It's great for people who are interested in retail business, or just big fans of J.Crew. 

Watch it here.