Passion Pit Models Brooks Brothers Formal Attire

In an attempt to break its conservative image, Brooks Brothers has teamed up with electropop band Passion Pit, and has the members modeling formal wear.

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Complex Original

Image via Complex Original

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In an attempt to break its conservative image, Brooks Brothers has teamed up with electropop band Passion Pit, and has the members modeling black tie-appropriate formal wear. This is the Cambridge, Massachusetts-based band's second stint with the the 194-year-old brand best known for its oxford shirts, navy blazers, and other traditional Ivy League-ready garments. What do you think of this merger between new and old? Do you dig heritage brands appealing to a new audience? You can shop the looks on Brooks Brothers' e-commerce.

[via Brooks Brothers]

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