In an attempt to break its conservative image, Brooks Brothers has teamed up with electropop band Passion Pit, and has the members modeling black tie-appropriate formal wear. This is the Cambridge, Massachusetts-based band's second stint with the the 194-year-old brand best known for its oxford shirts, navy blazers, and other traditional Ivy League-ready garments. What do you think of this merger between new and old? Do you dig heritage brands appealing to a new audience? You can shop the looks on Brooks Brothers' e-commerce.

[via Brooks Brothers]