In just a few days, the H&M and Maison Martin Margiela collection will hit stores. The retailer and the brand have been keeping us in the loop, most recently, by dropping the official ad campaign. Now, they're released a behind the scenes look at said campaign. Watch as models rehearse the awkward dance moves, hear a few words from the photographer Sam Taylor-Johnson, and meet the cast and crew who worked on the ad.

[via H&M on YouTube]