H&M and Maison Martin Margiela's Ad Features Models Awkwardly Dancing in the Streets (Video)

There’s something awkward about models pulling off dance moves. First there was Givenchy campaign featuring models dancing to a techno beat, now H&M and Maison Martin Margiela’s first video for the upcoming collaboration shows off models with dance moves that are akin to the wiggly worm. We already know the queue for the upcoming collaboration is going to be gas-line long, so maybe it will go by faster if you pull off these dance moves.

[via nymag]

Tags: hm, maison-martin-margiela, video
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