By: Sir Paul Smith
The English fashion designer provides unique insight on his career and the fashion industry, combined with great layouts, a look at past collections, and keen observations from Smith. A menswear icon whose career spans decades, he is known for his unique takes on menswear and has fans in fashion and hip-hop, like self-professed "longtime fan" Yasiin Bey. This book provides a look on how he's managed to build his colorful, unique, and wildly successful empire, and the overall vision behind it. It's a perfect example of how to maintain brand integrity while growing your business.